Google My Business
For Real Estate

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Beginner

So Many Questions?

Can I use Google My Business if I don’t have a business storefront? How does Google My Business help me reach more customers? Find answers directly from Google.

How-To

Step By Step Guide

Simple online step by step instructions straight from Google.

Already Have A Profile?

Let Google Review

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How This Agent Makes Easy Work of Google My Business

Hear Jimmy Burgess of Berkshire Hathaway HomeServices Beach Properties of Florida and Heidi Harris discuss how she makes Google My Business (GMB) work for her.

This 27 minute video just might change your career forever!

Is There A Service Who Can Help Me?

Don’t worry if this is a little confusing. Just when you think you understand Search Engine Optimization and you figured out that’s what SEO meant, Google changes the game. But the days of generating leads from simply having a good website and ranking high are fading. Online search and SEO has evolved. People don’t want to endlessly click on websites to find a Realtor…And Google knows that.

If this seems daunting or you’re short on time, you can get help. One company that is connected with multiple listing services and Google is Homesnap. This makes verifying your business quicker versus having Google send a verification postcard to your office or home. Ask when signing up to retain your business profile in the event you decide to stop using their service.

Lindsay Levin

A Helpful Hint

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Reviews

Why So Important?

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Dan Petersen

A Challenge For You

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Why Reviews Matter

Your reviews on Zillow

Reviews on Google are incredibly important, and perhaps the second most important feature to your Google My Business account

Where should clients review you? Facebook? Zillow? Yelp?

I say send them to Google. Over 80% of all online queries are conducted on Google.

1. Helps your search engine optimization and visibility

Google tracks the activity of ratings and boosts the businesses that have a large number of high ratings, as well as ones who have a high number of ratings because it recognizes those businesses that try to engage with their customers. A good review rating can push your business to the Google Local Pack, which lists the first three businesses near the top of the search page based on location.

2. Good reviews can influence potential customers

Did you know that 91% of consumers regularly or occasionally read online customer reviews to determine whether a local business is good or bad? Did you also know that 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a local business more?

3. It helps you interact with customers

Being timely with responding to reviews shows that you care about the opinions of your customers, both good and bad. Google recognizes active responders to their reviews and propels them up the rankings.

4. Improve click-through rates with your website

If your business has a high review rating, internet goers are naturally more likely to click your website and see what your operations are about, making your product more aware to them.

5. Google rules the search engine world

70% of online searches go through Google, so chances are high someone is going to find you and your business through the world’s most prominent search engine. Doesn’t it make sense then to put a focus on optimizing your reviews on such a prominent platform?

It's already happening...Google Screened For Real Estate

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